Key Features

• -ICONIC 360 I-SHAPED DESIGN: Attractive from every angle, this TV was designed by the award-winning Paris-based duo Ronan and Erwan Bouroullec to serve as an iconic centerpiece for your space
• -ANTI-REFLECTION w/ MATTE DISPLAY: Enjoy more visibility of your QLED 4K TV with 100% Color Volume with virtually no light reflection, night or day; The premium Matte Display Film limits light distraction by reducing glare
• -DETACHABLE EASEL STAND INCLUDED: The Serif isn’t meant to be boxed in—or just up against the wall; With the elegantly designed detachable easel stand, your TV can grace any place or space
• -AMBIENT MODE+: When you’re not using it to watch, The Serif will turn your typical TV experience into bold, artful décor with beautiful backgrounds; Add your aesthetic and upload your own pics, or play DJ and The Serif will groove to the music
• -SAMSUNG TIZEN OS: Stream your favorite shows, play games, work out with a trainer; Do all you enjoy with Smart TV Powered by Tizen; Discover your must-have apps and streaming services all just a few clicks away
• -MOBILE MIRRORING: See your favorites on the big screen; Endlessly scroll, experience shows and movies—even take your calls; With Tap View, you can mirror your Samsung Galaxy instantly
• -SMARTTHINGS: Take control of your connected devices with SmartThings on your screen; From the comfort of your couch, turn off lights, check the door & more—using just your voice or remote; With this built-in app, you’ve got instant access to them
• -MULTI VIEW: Watch up to 2 things at once on your TV, including what’s on your mobile device; Whether it’s live stats for sports or cheat videos while you play your game, Multi View lets you see them all simultaneously on the big game
• -4K AI UPSCALING: Content instantly transformed to incredibly sharp up to 4K resolution; Whether you’re streaming an HD movie, watching live sports or looking back at home videos, experience it all transformed into sharp 4K resolution
• -100% COLOR VOLUME w/ QUANTUM DOT: Take in breathtaking color that stays true at any level of brightness; Marvel as your TV transforms light into over a billion beautiful shades