Amazon Prime Big Deal Days 2026: Dates, Early Deals, and Everything You Need to Know

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If you missed out on summer savings or you're already stressing about your holiday shopping budget, we have some fantastic news. Amazon is officially bringing back its highly anticipated fall savings event: Prime Big Deal Days.
Let's get right to the most important detail. Amazon Prime Big Deal Days will take place on Tuesday, October 6, and Wednesday, October 7, 2026.
The massive 48-hour event officially kicks off at 12:01 a.m. PDT on October 6. Just like the traditional summer Prime Day, this event is strictly exclusive to Amazon Prime members. If you don't have a membership yet, you'll want to sign up for a 30-day free trial right before the event begins so you can access the discounts without paying the subscription fee.

Amazon isn't holding back this year. The 2026 Prime Big Deal Days will feature millions of deals spanning over 35 different categories [1]. Whether you're upgrading your tech setup, refreshing your fall wardrobe, or getting a massive head start on toys for the kids, the discounts are expected to be steep.
Based on Amazon's official press release, shoppers can expect discounts of 45% off or more on major brands, including:
A quick tip for hosts: If you're planning a football tailgate or a fall gathering, Amazon is also slashing prices on Same-Day grocery deliveries. You'll be able to score game-day essentials like $1 Sabra Hummus, $3 Dietz & Watson salami, and avocados for just $0.33 each.

You don't actually have to wait until October 6th to start saving. Amazon traditionally launches "early access" deals weeks before the main event, and 2026 is no exception.
If you're an active Prime member, you can log in today to score early, massive discounts on Amazon’s own ecosystem of products. Right now, early deals are actively rolling out for:

To get the most out of the October event, you need a game plan. Here is how our shopping experts prepare:
Amazon Prime Big Deal Days on October 6-7 is shaping up to be the ultimate pre-Black Friday shopping event. By locking in your Prime membership, setting up your wish lists, and shopping the early device deals, you can easily knock out your holiday shopping list while keeping more cash in your wallet.

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